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Marketing Program

   

The Premier Wholesale Program combines great shutter products with professional marketing services to help you be as successful as possible. The key to your success is letting customers know the benefits of your shutters over the competition. And Sunburst provides the resources for you to accomplish that.

Through our national advertising efforts, trade shows and web site promotions, Sunburst Shutters generates numerous sales leads. We forward to authorized resellers all leads for their specific area. This service is designed to complement the sales efforts you should be doing to generate your own business.

We’ve seen good shutter programs fail because of poor marketing efforts. Sunburst’s Premier Wholesale Program is designed to enhance your sales through a variety of methods. We provide marketing consultation services as needed. We can analyze your current marketing tools and make recommendations for improvement.

Most importantly, Sunburst offers a Professional Marketing Kit that includes easy-to-use tools that will help you sell more shutters. For a one-time fee of $750 per product, you’ll have unlimited access to the Marketing Kit for your shutter product, and you’ll be on the road to a successful advertising program. Note: If you are selling multiple products and purchase Marketing Kits for 2 or more products, the cost is $600 each.

The following list outlines the materials that are available for you as part of the kit:

  • PRODUCT BROCHURES: Individual shutter brochures, with product overview, photos, features and benefits. Includes an area for you to print or sticker your company logo, address, web, phone, etc. You’ll receive 100 brochures of the product you sell.
  • AD TEMPLATES: Product ads ready for your use. Just add your logo, phone number and specific information, and send it to the media, or let the media customize it for you.*
  • DIRECT MAIL TEMPLATE: Postcards ready for you to customize with your information and send to your printer.*
  • PRODUCT WEB PAGE: A web page showcasing your product to use on your web site.*
  • PRODUCT LOGO: Logo for your marketing efforts.*
  • PRODUCT PHOTOS: Photography for your marketing efforts.*#
  • SAMPLE SHUTTER: 1 sample panel of each product to use in sales appointments.
  • FRAME SAMPLES: 1 sample of each frame type to use in sales appointments.

Other marketing tools available for purchase include:

  • ADDITIONAL BROCHURES: Additional brochures are $16 per 100.
  • ADDITIONAL SHUTTER SAMPLES: 15” x 19” panel = $60 each.
  • FRAME SAMPLES: corner frame samples = $15 each.
  • SALES BAGS: large bag that holds multiple shutter panels = $50
  • WOOD STAIN COLOR SAMPLES: each color deck = $30.
  • BIG BOX BROCHURES & DISPLAYS: If you are invited to service our Big Box store accounts, you’ll need brochures, store displays (costs vary by store), and other required materials.
  • MARKETING COUNSEL/MEDIA PLANNING: $500 per day + expenses.

*These benefits are available as long as you remain a customer in good standing. #Photography must NOT be used to represent any other shutters. Note: Shipping is not included in the price of any marketing tools and is the responsibility of the customer. In some cases, the materials you order may be shipped with your shutter shipment.